How the Change Climate Project made it scale access to carbon credits for certifying brands | Patch
Change Climate scales the surface area of its climate impact with Patch Radius
Problem
Change Climate was seeking an option for the brands undergoing certification to seamlessly research and access a curated selection of eligible verified carbon credit projects that met the Climate Neutral Certification Standard.
Solution
Patch Radius enabled Change Climate to add a curated, branded dashboard to their carbon credit provider directory, making it simple for certifying brands to go from login to research to purchase of eligible verified carbon credits.
With more scrutiny than ever of companies’ climate commitments, many brands feel paralyzed by the fear of taking the wrong actions or making the wrong claim. Some choose to take no action at all, while others choose to hide their climate action — a trend known as “greenhushing.”
Businesses need to have confidence in the actions they’re taking, that they’re in line with the latest science, and will have a demonstrable impact. Oftentimes, that level of rigor requires a breadth of experience and a depth of effort or investment that end up presenting more obstacles to urgent climate action.
That’s why certification bodies such as Change Climate (formerly Climate Neutral) are so essential to unblocking corporate action on climate change. Change Climate is a nonprofit organization working to eliminate carbon emissions. They’ve developed an independent and trusted climate neutrality label, backed by a rigorous and uniform Standard. Brands become Climate Neutral Certified by measuring, reducing, and compensating for their emissions annually.
The Climate Neutral Certified label requires companies to begin implementing immediate emissions-reducing activities. Science-aligned decarbonization goals are also a requirement of the Standard. Carbon credits purchased for compensation purposes must meet specific eligibility and verification criteria.
Because of the rigor of their Standard and criteria, Change Climate offers education, coaching, and enablement resources to help companies accelerate their climate action strategies. More than 300 brands, including Parachute, KORA Organics, Allbirds, and REI, are Climate Neutral Certified.
Problem: A seamless way to source eligible verified carbon credit projects
Change Climate's mission is to eliminate carbon emissions by making climate neutrality a priority for businesses and individuals. Because climate neutrality requires businesses to fully compensate for their emissions, a key part of certifying is the process of purchasing the right carbon credits.
Since only certain carbon credit projects are eligible under Climate Neutral’s Certification Standard, certifying companies must be deliberate about their carbon credit purchases. If this step is too confusing, it can delay the certification—or in some cases, prevent a company from completing the process altogether. It’s important that certifying brands have plenty of options to select from within those quality boundaries—different project types, price points, locations, and more. In addition to viewing available inventories, companies need it to be easy to purchase credits.
_“Many of our brands want to research a wide range of projects to build a climate impact portfolio that meets their goals and budgets. With Radius, Patch offers a seamless option for certifying brands to access and purchase from a diverse collection of projects that meet the Climate Neutral Standard.