# Superpollutants: How market mechanisms can pull the emergency brake of climate change

Available on demand on July 30, 2025 at 3:00 AM EDT

## The key to finding value in carbon markets: procurement + sustainability alignment

### About The Webinar

Navigating the voluntary carbon market (VCM) effectively takes more than just understanding project types and pricing. Market fragmentation and information asymmetries create real challenges for sustainability and procurement teams who need to feel confident they've explored all viable options and built truly competitive processes. These challenges become even more complex when these teams are new to collaborating in the carbon space, where different priorities and approaches can create internal friction that undermines program success.

This webinar cuts through the complexity by providing practical, expert-level guidance for navigating the VCM with confidence. You'll learn proven strategies for overcoming market fragmentation, building strong cross-functional partnerships between sustainability and procurement teams, and creating processes that deliver both superior business outcomes and measurable climate impact.

### In this webinar, you’ll learn:

- Expert strategies for cutting through VCM market fragmentation and overcoming information asymmetries to identify the best opportunities for your program
- Proven frameworks for aligning sustainability and procurement teams to create more effective collaboration and reduce internal friction
- Practical techniques for designing and running competitive processes that optimize both budget efficiency and climate impact outcomes

## Speakers

**Matthew Eaton**  
Head of Responsible Sourcing  
Autodesk

**Rory Heskin**  
General Manager, APAC  
Patch

## Moderator

**Celia Landesberg**  
Enterprise Sales Leader  
Patch

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